Alessandro Ludovico

Alessandro LUDOVICO


Alessandro Ludovico is an artist, media critic and chief editor of Neural magazine since 1993. He has published and edited several books, and has lectured worldwide. He’s one of the founders of Mag.Net (Electronic Cultural Publishers organization). He also served as an advisor for the Documenta 12’s Magazine Project. He has been guest researcher at the Willem De Kooning Academy in Rotterdam and he teaches at the Academy of Art in Carrara and NABA in Milan. He is one of the authors of the Hacking Monopolism trilogy of artworks (Google WIll Eat Itself, Amazon Noir, Face to Facebook). Currently he’s PhD candidate at Anglia Ruskin University in Cambridge (UK).

Abstracts RENEW – 2013

Alessandro Ludovico and Bronac Ferran: Portraits of the XXI century: representation and misrepresentation of face and artistic responses

 The appearance of our individual faces in other peoples’ screens is now quotidian. This occurs through everyday tagging, Google searches, indexing and random selection of “known people”  through profile pictures in social media etc. Personal profiles lie within bureaucratic archives, are held in passport and ID records and captured, often trivially, in the documentation of everyday movements by surveillance cameras. The concept of the digital portrait is also held in question. Almost daily new techniques are noted with rapid exposure on online networks producing a serious investigation in concepts of the coherent or cohesive self and into production of the image or self-image. A mass digitalization of portraits is coupled with increasingly ubiquitous retouching software tools, many specialized in retouching of faces and portraits. These are digitally shaping a visual field which relates closely to a specific area of our brains: an area of the temporal lobe dedicated to the recognition of faces. With the dynamic combination of multiplication of our digitized faces with extreme simplicity of manipulation, artworks and media interventions are being created to intrinsically anomalous effect.

Rewire 2011 – Abstract

Alessandro Ludovico and Paolo Cirio, FacetoFacebook, smiling in the eternal party