Lucia Santaella is full professor at São Paulo Catholic University, director of the Center of Research in Digital Media, one of the honorary Presidents of the Latin-American Federation of Semiotics, and a member of the Argentinian Academy of Arts. She is also one of the Vice-Presidents of the Associación Mundial de Semiótica Massmediática, Mexico, and a member of the Advisory Board of the Peirce Edition Project, USA. She was guest professor at the Freie Universität, Berlin (1987) and at Valencia University (2004). She staged as associate researcher at the Research Center for Language and Semiotic Studies, IU (1988-1994). Research projects have also been developed in Germany since 1995. She is member of the Interdisziplinäre Arbeitsgruppe für Kulturforschung, Kassel. She was one of the Vice-presidents of the International Semiotic Association (1989-1999). Lucia Santaella has published 28 books, organized 7 books and published more than 200 articles in Brazil and abroad.